Dallas Area Rapid Transit (DART)

2019

Client Name
Dallas Area Rapid Transit (DART)
Year PRODUCED
2019
Project Summary
UX/UI designer that consulted on the usability and design for a digital kiosk and mobile app.

Role:

As the main UX/UI designer, I was involved in the research and design of the project, from mapping out the problem to delivering final designs for their digital kiosk and mobile app

Methodology:

  • Research
  • Architecture
  • Wire-framing
  • Prototyping

The Challenge:

The challenge involved creating a digital experience that would allow users to find various activities and events.

Tools:

  • Adobe XD

Duration:

3 months

Designs:

  • profile picture
  • angled menu with branding
  • change of location button (updates information based on location)
  • slide show to display news and information
  • suggested ticket passes
  • browse options (categories, transit type, destination, upcoming events, offers,)
  • Listen to podcast
  • Footer navigation

Home page:

Menu:

Angled cut can be used on various components and elements. It reflects the shape of the DART logo and acts as an extension to the DART brand.

Navigation Drawer allows users to simultaneously access drawer destinations and app content. Drawers can be permanently visible or opened and closed by tapping a navigation menu icon. A navigation drawer sheet can open from the left side of the screen

  • The header area of a navigation drawer is a flexible space that can be used for brand expression and personalization (such as an name, photo, balance, change of transit line, add funds button,) change of city switcher, and more.
  • Goal was to give users the option to change between DART, DCTA, and TRINITY METRO.

Bottom app bars provide access to a bottom navigation drawer and up to four actions, including the floating action button. (which would be the "Buy" action)


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